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Super that cares about animals
Join thousands of Australians who have chosen Cruelty Free Super
Where do you stand?
Our members are thinkers.
Our members are change makers.
Our members care about where their superannuation is invested.
Our members are change makers.
Our members care about where their superannuation is invested.
Cruelty Free Super was founded in 2010 by members of the Australian animal rights and vegan community.
For over a decade Cruelty Free Super has been a supporting ethical investing. We have a specific focus of avoiding investments that harm animals, in addition to a range of a broader ethical screens.
Performance
How our investment options have performed as at 31 March 2026:
| Investment option | 12 month | Since Inception |
|---|---|---|
Cruelty Free Australian Shares | 2.51% | 6.89% |
Cruelty Free International Shares | -5.15% | 6.87% |
Cash | 3.31% | 3.47% |
For more results, see Our performance.
Inception date is 1 June 2024 for all of the above investment options. Investment returns are historical and past performance is not indicative of future performance. Return of capital and the performance of your investment is not guaranteed. It is important to not place too much weight on short-term returns, as superannuation is a long-term investment and markets historically move in cycles both up and down.
Returns are calculated by measuring the percentage change in the sell price for each investment option over the relevant time period up to one year. Returns for periods greater than one year are annualised. The performance calculation is net of investment fees, transactions costs and taxes that are accrued in the calculation of the unit prices but does not include any fees and taxes that are charged directly to the member’s account. Accordingly, returns are presented gross of administration fees.
A decade of fund growth
In 2015 the fund was tiny, with just 520 farsighted members and only $13m funds under management. From “little things big(ger) things grow” and today, the fund has over 5,000 members and over $157m in funds under management (as at June 2025).
Financial members and funds under management data are as at June 2015 and June 2025.
Our ethical screening
Our investment manager has an ethical screening team who research and screen out companies that do not meet our ethical investment screening criteria.
The fund adheres to the following negative investment screens;
Animal testing
Animals in food and products
Animals in sport
Live animal export
Alcohol
Chemicals of concern
Destruction of valuable environments
Fossil fuels
Gambling
Human and labour rights
Nuclear
Tobacco
Weapons a.k.a armaments and militarism
Revenue thresholds apply to some screens. For more information on each screen, see our Reference Guide.
Improved investment choice
In 2021 we introduced screened international shares to our portfolio.
In 2024 the fund replaced the single growth option, and introduced three investment options, allowing members to choose their own investment mix.
Lower percentage-based admin fee
From 2022 to 2024 the fund has had a series of significant administration fee reductions. The percentage-based admin fee fell by 47%.
